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Shopify & E-commerce

Shopify & e-commerce growth systems built to convert more visitors into buyers.

From store setup and product pages to paid ads, tracking, Klaviyo, Google Shopping, and conversion optimization — I help Shopify brands build cleaner, stronger, and more profitable growth systems.

Who this is for

Shopify brands that pay for traffic but leak sales.

Fashion, beauty, hair and wig, kidswear, luxury, and general DTC stores that already get visitors — and want more of them to buy.

  • Fashion brands
  • Beauty brands
  • Hair & wig stores
  • Kidswear stores
  • Luxury product stores
  • General e-commerce
  • New store launches
  • Scaling stores

Common problems

Traffic isn’t the problem. Conversion and tracking are.

  • Visitors browse but don’t buy
  • Product pages don’t sell the product
  • Ad spend isn’t tied to real purchases
  • Abandoned carts are never recovered
  • No email or SMS flows bringing buyers back
  • Tracking is broken, so scaling is guessing
  • Collections are cluttered and hard to shop
  • Checkout drop-off is invisible

What I fix

The Shopify growth system.

Every part below connects into one measurable engine — store, ads, retention, and tracking working together.

01

Store

Setup, theme, product & collection pages, and homepage conversion.

02

Ads

Meta, TikTok, Google Shopping, and Performance Max.

03

Tracking

GA4, purchase tracking, Merchant Center, and feed quality.

04

Retention

Klaviyo flows, cart recovery, and post-purchase.

05

Scale

Fix leaks, keep winners, and grow spend where it converts.

Store & CRO

Cleaner pages that turn browsers into buyers.

The store itself is the highest-leverage place to improve. I tighten product pages, collections, and the homepage path so more visitors reach checkout.

  • Shopify setup
  • Theme optimization
  • Product page copy
  • Collection page structure
  • Homepage conversion strategy
  • CRO recommendations

Paid ads for e-commerce

Ad spend pointed at profit, not just clicks.

Campaigns built around real purchase data, with the feed and tracking that make them measurable and scalable.

Build a Better Shopify Growth System
  • Meta Ads
  • TikTok Ads
  • Google Shopping
  • Performance Max
  • Google Merchant Center
  • Product feed optimization

Email, SMS & retention

Bring buyers back and lift lifetime value.

Most stores leave revenue in abandoned carts and one-time buyers. Klaviyo flows recover and repeat that revenue automatically.

  • Klaviyo email flows
  • Abandoned cart recovery
  • Post-purchase flows
  • Upsell & cross-sell strategy
  • Welcome & win-back flows
  • SMS follow-up

Tracking & analytics

Decisions based on data you can trust.

Broken tracking makes scaling a gamble. I make sure purchases, ad conversions, and store behavior are measured correctly.

  • GA4 setup
  • Conversion tracking
  • Meta Pixel
  • Shopify analytics
  • Server-side tracking guidance
  • Performance dashboards

Experience

$8.9M+ in e-commerce revenue handled.

Across Shopify and e-commerce projects — paid ads, product pages, tracking, Klaviyo, and conversion systems — the focus stays on building stores that convert more visitors into buyers.

$8.9M+
E-commerce revenue handled
Full-funnel
Store, ads, tracking & retention
Klaviyo
Flows & cart recovery
GA4
Accurate purchase tracking

Questions

How can Shopify stores increase sales?

By improving the full system rather than only buying more traffic: stronger product and collection pages, conversion optimization, well-tracked ads, Klaviyo flows, and abandoned cart recovery — so more of your existing visitors buy and more buyers come back.
Usually not. Most gains come from tightening product pages, collections, tracking, and retention flows — targeted fixes that improve conversion without a full rebuild.
It depends on your product and margins. Google Shopping and Performance Max capture demand; Meta and TikTok create it. The right mix is chosen from your data, and tracking confirms what actually drives purchases.
Klaviyo runs your email and SMS flows — welcome, abandoned cart, browse abandonment, post-purchase, and win-back — which recover lost sales and increase repeat purchases automatically.

Next step

Build a better Shopify growth system.

Book a free growth audit and see exactly where your store is leaking sales — and what to fix first.